The traditional icing method of "20 miniutes on, 20 minutes off" can be dangerous and does not work well. Direct ice-to-skin contact can cause ice burns in as little as 10-15 minutes and even 20 minutes of icing doesn't cool your muscles and tendons enough to heal you faster.

With 43° Cold Therapy Pads you can ice for extended periods of time safely, allowing for enough time to cool your muscles and promote effective healing, without risking damage to your skin or nerves.

After 5 years in development, we are proud to offer a revolutionary and safe cold therapy technology.

  • About Us

    Who we are and what we do.

    About 43° 
  • Why 43° Cold Therapy?

    Why choose 43° over traditional cold therapy methods?

    Find Out 
  • How To Use

    Effective icing (and healing!) in 4 simple steps!

    How To Guide 

43° At a Glance


to shop this award-winning technology

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and are proudly

Made in the USA

Caution: Do not wrap too tightly. Extreme stretching can cut off circulation to the affected area. If pain, discomfort, or discoloration occurs, loosen the wrap. Do not leave the 43 Cold Therapy Pad applied while sleeping. Never attempt to microwave or expose to open flame.